AIRLINE CREDIT CARDS
In 2017 Virgin Atlantic announced a new partnership with Virgin Money. The brief was to re-design the airlines fee and non fee credit cards, breathing new life into the design and increase acquisition.
I wanted to create a really confident statement about the brand, positioning it as the future of air travel, using the new A350 aircraft, and putting the airline front of mind every time the card is used. I designed a card that felt futuristic, full of energy and innovation. Working with the internal team and the agency, Happy Ending, we crafted these beautiful pieces of art that became the face of the cards. I wanted the focus to be on the image, for the cards to be more than just a tool for financial transactions. I moved all the personalisation to the reverse to allow the front to really pop. To allow the card to stand out in the purse/wallet I added a purple and red, on brand, gradient to the edge of the cards - the first gradient to be added to a card in the UK at the time.
The accompanying collateral, which included user guides, activation stickers and statements, through to social assets, web banners and DM pieces all had a consistent design approach that I designed to have the same energy and sense of motion.
In the first day of release the cards exceeded sign up targets by 500% and received an outstanding write up from ‘Head for points’. Within the first 6 months 94,000 customers had signed up.
- Concepts - Moodboards - Artwork - Print - Digital
- Credit cards - Print collateral - DM - Pull up banners - Posters - Advertorials - Balloons - Vouchers - T-shirts - Postcards - Standee cyclone graphics - Digital assets - Social posts - Display banners - Screen savers - Interactive pdf's - TV assets - Email
