AIRLINE CREDIT CARDS
When Virgin Atlantic announced a new partnership with Virgin Money, the brief was to redesign the airline's fee and non-fee credit cards, breathing new life into the design and increasing acquisition.
The new design embodies the brand's bold and innovative style, positioning it as the future of air travel, using the new A350 aircraft, and putting the airline front of mind every time the card is used. The cards became a piece of pocket art and more than just a tool for financial transactions. Virgin Atlantic would be front of mind every time it was used.
Additional design details were added. The personalisation is on the reverse to allow the front to really stand out. A red and purple brand gradient was added to the edge of the card, making it easy to recognise in a wallet. This was the first gradient edge to be added to a card in the UK at the time.
The accompanying collateral, which included user guides, activation stickers and statements, through to social assets, web banners and DM pieces, all had a consistent design approach, created to have the same energy and sense of motion.
On the first day of release, the cards exceeded sign-up targets by 500% and received an outstanding write-up from ‘Head for Points’. Within the first 6 months, 94,000 new customers had signed up.
Concepts•Moodboards•Artwork•Print•Digital
Credit cards•Print collateral•DM•Pull up banners•Posters•Advertorials•Balloons•Vouchers
T-shirts•Postcards•Standee cyclone graphics•Digital assets•Social posts•Display banners•Screen savers
Interactive pdf's•TV assets•Email
T-shirts•Postcards•Standee cyclone graphics•Digital assets•Social posts•Display banners•Screen savers
Interactive pdf's•TV assets•Email
