MY PROCESS
If you want a designer that'll work to brief and ask no questions, then I'm probably not the partner for you. If you want a brand design specialist that will challenge your brief, bring value to your brand and tick your business and commercial objectives, then I can definitely support you with that. I'll be your one point of contact throughout a project, whether that be a short piece of work or on a longer-term basis.
My background in corporate brand and marketing gives me a strong strategic perspective that I bring to every project.
I understand that a successful brand is about far more than how it looks — it starts with knowing who you are, what you stand for and where you want to go.
I understand that a successful brand is about far more than how it looks — it starts with knowing who you are, what you stand for and where you want to go.
A clear purpose, strong values and a well-defined position create the foundations for a brand that people can recognise, understand and connect with. Through thoughtful strategy, market insight and consistent communication, I help businesses build a clear sense of who they are, how they want to be perceived and, ultimately, how they can stand out in the right way.
At the start of a project, you'll be sent a briefing sheet to fill out. This answers a lot of the above and gives me a good understanding of who you are and what the problem is to solve. We'll have various meetings and regular check-ins where I'll share creative ideas for us to discuss. We'll set timelines and agree on phases for a project depending on its size. Before work starts, we'll agree on the deliverables and the number of rounds of edits and amends to ensure the project remains within your timeframes. We'll also form a list of stakeholders involved at various stages of a project and what and when they need to see creative.
SO...HOW CAN I HELP YOU?
MARKETING DESIGN SUPPORT
This can vary from a one-off project or campaign, annual leave cover or a long-term or ad hoc support role. Avoiding long waits and spiralling agency costs, I can offer a one-to-one service, so we can discuss your brief and timelines and work collaboratively to get to a creative solution.
I'll work closely with your marketing team to provide a creative solution that not only looks great, but increases engagement, drives sales and builds lasting trust.
Creative assets can be rolled out across all touchpoints, from brochures, annual reports and newsletters, to campaigns, mail drops, infographics and everything in between
BRAND IDENTITY
Your brand identity should tell your story; it should encompass everything your company stands for, your purpose, who your target audience is and what your values are. If you don't know those or need help defining the details, then this is where I can bring real value. I'll help work through the strategic side, developing the foundations of the brand before we move on to creative solutions and the brand identity itself. The logo and its 'kit of parts' will only work successfully for you if you do the groundwork first. (Can you tell I'm from a family of builders!).
Once I know your story and we've ironed out the really important bits, we'll work together to develop a standout and unique logo. Along with this, we'll work on a colour palette, fonts and any supporting assets like patterns and iconography.
You'll also receive a brand guidelines deck that'll provide guidance on how to be consistent with application, how to apply your logo and all the finer details of the brand elements. This will ensure brand consistency across all touch points.
Deliverables will vary depending on the brief but may consist of: Logo and any submarks, Colour palette, Typography, Stationery, Guidelines, Photography/brand imagery guidance, Social media assets and templates, Web pages, Patterns and graphics and Iconography.
EVENT AND SPATIAL DESIGN
Maybe you're looking for design support for a large event, whether that's an eye-catching corporate stand or a party, awards evening or activation piece oozing brand presence and memorable experiences. It could even be a simple pop-up banner or some merchandise. Whatever your requirements and however big or small, I'll work with you to get the right look and feel and create the perfect atmosphere for your brand.
It could even be an office space that needs branding. In this instance, I'll work with you and ideally have a site visit to see how the space works for staff and customers before working on the right solution.
We'll always work within your budget and also suggest the most eco-friendly ways of achieving the perfect result.
Deliverables will vary depending on the brief but may consist of: Exhibition stands, Signage and wayfinding, Merchandise, Printed handouts, Pull-up banners, Digital assets, Advertising, Apparel and livery.
DIGITAL DESIGN
Much of the digital support will sit with marketing and brand identity services, but there may be something you need as a separate project altogether. A specific email campaign, social media templates or a web redesign as part of a wider brand refresh project. I also offer PowerPoint presentation design and digital brochures.
Digital has fast become the easiest way to communicate with the biggest reach. I can also offer an audit of all your digital touchpoints. We can work collaboratively to achieve a more cohesive and successful strategy that means your comms work harder for you. It'll be more refined and deliver the right messages at the right times, through the best channels.
Deliverables will vary depending on the brief but may consist of: Social media assets, Web design, Digital banners, PowerPoint presentations, Canva and Figma templates, Emails.
