AIR PHOTOGRAPHY
As part of the collaboration to create an airline scent with Rachel Vosper, I created a vision, moodboards and shot list and art directed the creation of a suite of imagery to showcase and advertise the ‘AIR’ candle. With the lightness of fragrance and the name itself I wanted to give the perception that the candle was floating, using the shadow of an aircraft to link perfectly back to the airline.
- Moodboards - Art Direction - Artwork - Packaging
