ALEXANDER HOTELS
From event collateral through to seasonal campaigns, advertising and signage, I provide the luxury hotel collection, Alexander Hotels with a constant flow of consistent brand building assets, supporting a seamless customer experience.
BELOW: This was an event piece of collateral for a Gin and Jazz evening at Alexander House. The folded DL card features perforated vouchers and a branded silver cocktail stirrer giveaway, attached to the card.
BELOW: A summer campaign was required to work across digital and print throughout peak season months and stand out amongst the competitors. I looked at using the core brand turquoise colour and creating some bold but luxurious ads that would give maximum standout. The second creative concept used beautiful emotive summer photography, cropped closely and flooded with beautiful lighting to evoke summer time memories and really engage the customer. Assets worked across digital banners, web and social and in print the creative worked in advertorials, across leaflets and brochures.
BELOW: Langshott Manor needed a consistent and luxury looking set of menus to cover their high end evening menu, breakfast, afternoon tea and lunch. With regular updates the menus needed to be overprinted in house. I created a simple, but clean template to be used with a watermark of the identity on the menu face and the reverse a pre printed silver watermark of the identity. The logo on the front of the menus was silver foiled to give that luxury edge.
I then created Christmas menus for all hotels to sit online with a subtle and simple Christmas creative and luxury gold accents. along with the menus I updated 5 Christmas brochures and produced additional DL flyers for each of the Hotels in the collection.
BELOW: A sample of the wedding collateral advertising produced across the hotel suite and some mail drop postcards to encourage local resident engagement with the hotels. Also corporate banner stand creative to increase brand awareness of Corporate facilities at each of the 5 hotels, which included a map re-draw.
