BIRTHDAY BROWNIES
The brief was to create a new Birthday gift for an airlines elite Flying Club members. These are the most loyal customers who fly frequently with the airline, so a gift that was high end and well crafted was essential. I developed a selection of ideas from bespoke leather gifts, to personalised cocktails but the concept that was chosen to be developed was a bespoke box of chocolate brownies.
I designed a heavy duty gold foiled and red internal, soft touch gift box that held six bespoke, hand crafted chocolate brownies on lolly sticks (reflecting the lollies supplied onboard a flight) Each lolly was named and details were included on a gift and ingredients card included in the box. Each chocolate brownie held a fun, onbrand message printed on the lolly stick that was visible after the brownie had been eaten.
- Concept - Collaboration - Art direction (Brownie flavours and brownie styling)
- Packaging - Ingredients insert
Brownies produced by Raise Bakery, Brighton