DISCOVER THE WORLD
Working with the talented and passionate team at Discover the World is an absolute dream. This partnership started with a couple of Ad requests and quickly turned into a Brand development project, several DM pieces, campaigns and a 100+ page travel brochure.
Discover the World had recently worked with an agency to do a full rebrand. They had a huge piece of work completed and were handed a large brand guidelines deck as the project came to a close. It looked great, but...the development of those assets across all the customer touchpoints hadn't yet been completed; the execution of how these beautiful assets could be applied to work their hardest and deliver results wasn't yet defined. They had the toolkit but not the instructions on how to get the best out of them.
We carried out an audit of all the assets created for various points in the customer's journey, looked at the results, refined, developed and structured those pieces of communication and created a large suite of print and digital assets and templates that not only looked fantastic and consistent in brand style, but they delivered; the creative was now working harder than ever, particularly across socials and digital. It was engaging, inspiring and adventurous. It was reflecting the pioneering attitude and values of a founder-led company.
