FREE REIN COFFEE
It's the multi-layering of strategic planning, quick problem-solving, and storytelling through design that has made this one of the most enjoyable and rewarding partnerships.
It wasn't just about making everything look great; this was about carefully planning the placement of everything across each platform to deliver the right messages, at the right time, to the right audience. From event collateral for launches, to in-store merchandise and product stands, through to prime spot advertising spaces across the U.S., every job was both challenging and rewarding in equal measure. Anything we created was being produced for the first time. It set the tone and style for everything that followed.
It was key to establish some longer-term templated assets that could be utilised quickly and consistently. Each step of the customer journey had to present the same level of experience and deliver the same consistent messages, clearly. Each activation had to leave a memory burn, and every piece of comms had to have the same attention to detail. As a start-up, this was about embedding the brand as a credible product amongst its established competitors and building trust and brand preference.
We retouched in excess of 100 lifestyle and product images as part of this long-term project, ensuring each shot was tonally consistent across the image suite and created the same Free Rein ambience. Every tiny detail was considered, from the napkins we gave away to customers sampling the coffee, to the image choices, copylines and placements of content on Billboards on major highways.
