HEALIST NATURALS
Healist Naturals is a plant-based health and wellness brand founded in 2020. It specialises in clean, benefit-driven wellness solutions—including CBD drops, balms, lotions, and targeted probiotic and omega supplements—designed to support everyday calm, sleep, relief, and general bodily balance.
The CMO came to me to provide support in building the brand across all customer platforms. From complex primary and secondary packaging updates and design alterations, as well as ensuring content placements and fonts were consistent across the brand collateral. We developed a strong recognisable look and feel across social and web assets and retouched countless product and lifestyle images to avoid huge agency costs in re-photographing assets. This alone saved the young company huge amounts of money and allowed the brand to experiment more with creative. Partnerships with influencers saw us add merchandise pieces and mailers to the list of deliverables.
This was a partnership with a brand that meant extensive learning about U.S. laws around packaging design, the inclusion of essential information, content placement and font styles and sizes. A balance that would ensure beauty meets functionality and aligns with U.S. law.
The collection comprises multiple products across various sizes, from minis to full-size products. Each product also has primary packaging (the labels) and secondary packaging, comprising a double-layered packaging solution. This required exceptional organisation, attention to detail and a deep understanding of each product to ensure consistency across the range.
