LOUM BEAUTY
LOUM Beauty is a clean skincare brand focused on reversing the physiological effects of stress on the skin and psyche. Formulations are over 90% natural, cruelty-free, and psycho-dermatologist-approved.
The Co-Founder of LOUM came to me to develop and roll out the new brand identity and guidelines across all customer touchpoints, for a seamless and memorable user experience. From website assets and digital banners to collaborations with big U.S. brands and influencers, to image retouching, PDP's and mail drops. Packaging designs and developments were a huge part of the day-to-day with LOUM. It was such a pleasure to work with the brand, supporting them as they moved from a start-up to become hugely successful in the States.
