LOVE YOUR MEALTIMES

Love Your Mealtimes provides coaching and training sessions to bring joy back to preparing and eating good food. This programme is aimed at busy families, couples and single people that have lost the motivation and enjoyment in cooking and want to better understand what they need in their diet, how to plan and shop mindfully and eat joyfully. 
There are a lot of recipe-based social media platforms and websites out there and we wanted to make sure Love Your Mealtimes stood out among them and was bold and visually engaging to both adults and children. The identity is playful and bright, taking colour references from the broad spectrum of produce available across carbs, fruit and veg and protein. We created a detailed set of guidelines around the use of the logo and supporting character icon suite and a set of guides to help support a consistent use of stock and brand shot imagery. This attention to detail has helped the business retain continuity with the brand and stand out amongst its competitors.
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