MIAMI 25
To celebrate 25 years flying to Miami, Virgin Atlantic held a party at The Mondrian Hotel, Miami. I was asked to theme and design the identity for the event which I then applied across various collateral pieces. The creative had to work on the ground, in the UK, onboard the flight and during the 3 days in Miami. I also scoped and storyboarded an E-invitation and art directed an agency to produce the moving neon animation piece. I wanted to create an identity that had a real celebratory feel, borrowing from the the neon and art deco features that Miami is so famous for, but with an onbrand twist.
- Concepts - Moodboards - Artwork - Art direction
- Event identity and theme - Event stage/giant props - Speedboat graphics/aircraft steps - Pull up banners - Event signage - Beach bags - T.shirts - Menus - Itineraries - Photo cards - Luggage tags - Invitations - Digital assets
Photography supplied by Virgin Atlantic press office
