THE LIFE PLAN COACH
Jess briefed me to provide full branding for her business as a life planner and coach. Jess works with those stuck in the corporate grind at medium and high levels in their career. These are people that want to achieve more in their private or professional life, full of ambition and dreams, but not knowing how to get there. Jess helps you make and stick to a plan and form concrete life-long changes.
Jess briefed me to provide full branding for her business as a life planner and coach. Jess works with those stuck in the corporate grind at medium and high levels in their career. These are people that want to achieve more in their private or professional life, full of ambition and dreams, but not knowing how to get there. Jess helps you make and stick to a plan and form concrete life-long changes.
Aimed at the professional market, Jess wanted something that was premium, clean and to the point. No fuss, no distractions. The identity is both elegant and powerful. Underlining part of the logo and adding a full stop helped embed the brand mission and the idea of making solid decisions with drive and determination, owning a plan and making it happen.
The colour palette is soft and neutral with some flashes of bolder colours to balance but not overpower. This, combined with a sleek, classic font, creates the perfect premium identity and brand look and feel.
The package included a logo suite, colour palette, fonts, guidelines deck and brand collateral such as email design, social templates and merchandise so that Jess could maintain brand consistency through all her touchpoints.
