TOURHUB
Rebecca Mckee, founder and brand consultant at This Brand Works, approached me to work as the designer on a full re-brand project for Tourhub, a brand that connects travellers to unique and interesting adventures. Using influencers, bloggers and industry experts to get the inside info and provide niche experiences and tours and must-see destinations. What a dream job!
The aim: to create rapid growth.
The new brand needed to attract a diverse audience of investors, tour operators, customers, and social media influencers. Operating in a highly crowded travel space, we needed to create a positioning and ID that was unique, fresh, social-first and resonated with a diverse customer audience.
The entire visual identity was stripped back, giving a fresh and modern look and feel across all platforms. More clean white space and rounded edges created a more welcoming brand and allowed the stunning destination photography to lead. From logo idents, colour palettes and typography to web design, social templates and a brand toolkit. This project was huge, but the results have been incredible.
“ The new brand looks fantastic, It's been a huge success. Across all our platforms, engagement has shot up! We’re proud of the new brand… it’s attracted the attention of investors, social influencers, and the travel industry. ”
Seamus Colon - CEO tourhub
