WINGS LOYALTY PACK
This project was a design refresh of the loyalty packs sent to Virgin Atlantic's top 250 flyers, welcoming them into the well-respected Flying Club Wings loyalty programme.
Accompanying the premium, printed pack was an enamel pin badge, with a design that borrowed from the crew wings badges, adapted to work in white enamel and with the subtle addition of gold, crossing flight path patterns in the wing itself. Packaged in a white box, it was a great gift for some of the most loyal flyers to wear on their next flight. The magnetic white box envelope, finished throughout with a premium gold foil, contained gold membership cards, information leaflets and a Virgin Experience Day gift card in its own bespoke envelope.
Concepts•Moodboards •Artwork
Bespoke boxes•Gift cards•Bespoke envelopes•Membership cards•Pin badges•Bespoke box•Perforated vouchers
