WINGS LOYALTY PACK
The brief asked for a design refresh of the loyalty packs sent to Virgin Atlantic's top 250 flyers, welcoming them into the well respected Flying Club Wings loyalty programme.
In a team effort, this piece was produced from research, moodboards and concepts, through to design development and artworking, liaising at every stage with printers and suppliers to get a high end, premium finish to a complex box mechanism and ensuring all the collateral was high end in design and finish.
I designed a bespoke enamel pin badge, with a design that borrowed from the crew wings badges, adapted to work in white enamel and with the subtle addition of gold, crossing flight path patterns in the wing itself. Packaged in a white box it was a great gift to some of the most loyal flyers to wear on their next flight. The magnetic white box envelope, finished throughout with a premium gold foil, contained gold membership cards, information leaflets and a Virgin Experience Day gift card in it's own bespoke envelope.
- Concepts - Moodboards - Artwork
- Bespoke boxes - Gift cards - Bespoke envelopes - Membership cards - Pin badges - Bespoke box - Perforated vouchers
